Something about music promotion that a lot of people don’t understand is the emphasis on visual appeal. Concert promotion is as much about the art as it is about the music. Fliers are a successful way to draw people to your event and a good way to promote a number of great artists around the world. Our festival is one that appreciates all types of art, including the visual, even though our basis is in music.
When people talk to me about this, they are always surprised and ask me whether I am a music promoter or art promoter. To this I usually say, both, in that they are more connected than people think they are. If you look at our site, you will see what I mean. The most successful fliers have promoted some of the best bands we’ve ever hosted, and continues to be a large part of what we do.
The best approach
Is something that encapsulates visual art and music. As a festival promoter, I can say for a fact that the artistic aspect of now only the festival scene itself, but also the artists and entertainers is second to none. Without one, the other suffers greatly and does not resonate as well with crowds. By encompassing both, we are able to appeal to all of the senses and give people exactly what they need.
It is a great task, but combining art with music is something that I have found to be the only way in which to run a successful promotion.